ICHI was created in 1999 as the brand for the sophisticated city girl.

Since then ICHI has developed into a clearly defined designer's brand with a strong international reputation for affordable fashion.

Today ICHI is found in most major cities in Europe and serve over 1,500 customers worldwide.

ICHI is part of the successful brand portfolio of DK Company A/S.



ICHI is feminine fashion for the sophisticated urban girl.

Ichi is cheerful in it's mixing of styles and constantly challenging in it's use of fabrics, shapes and colours.

ICHI is affordable fashion, with a clear designer's signature - extraordinary but easy to wear.